What I Learned This Weekend: Type A Conference Special

June 25, 2012 | By More

I attended the Type A Parent Blog Conference held here in Charlotte this weekend and now I’m paying for it. :) To say the least I’m totally overwhelmed. I’m overwhelmed by all the stuff I didn’t get done this weekend such as our weekly menu, grocery shopping, laundry and cleaning. I’m overwhelmed by all the stuff I learned. But mostly I’m overwhelmed with my huge blog to-do list!

Instead of the typical What I Learned this Weekend, I decided to do a Type A Con Special in hopes that some of you other bloggers can use the tips! Here are a few things I took away from the conference this weekend.

I learned this Weekend that:

  • When you do a sponsored post you must use nofollow. Google really frowns upon taking any compensation for a back link. If Google finds out it can hurt your page rank in the search engines.

no follow

  • The first couple words in the title of your YouTube videos are the most important. So, title your videos with what it’s about not some cutesy title.
  • Having short posts (50 words or less) can actually hurt you. When you have posts that you don’t want Google to look at (like these 50 words or less posts, wordless Wednesday etc.) you want to no index those posts.
  • Amazon has a one session cookie for their affiliate programs. This sucks, it means that if your reader clicks on your affiliate link to amazon they have to buy right then or you lose the sale.
  • When you post a video also include text for SEO purposes.
  • Google can’t read pictures so it’s important to include your alt tag. This tells Google what your pictures are about.

Alt TagSource

  • Never put your eggs in one basket when it comes to traffic and income, meaning don’t solely rely on Google.
  • When your inputting your alt tags in your pictures, make sure to use under scores or dashes. Don’t just push the words together.
  • Products do not = cash.
  • Panda and Penguins aren’t just animals, they are Google updates too.

Google Panda Source

And probably the most important thing I learned this weekend is that:

  • I may be confusing my readers or potential readers with my logo. You see at the conference everyone that I gave my business card to or spoke with thought I was a travel blog because I have the word travel in my title and my logo is a suitcase. What they didn’t realize is that the suitcase is filled with all sorts of stuff that represents our travels through life. So, I need to either rethink my logo or maybe put up a tag line.

 

I need some help, when you look at my title and logo what do you think about? Honest Truth please! This will help me with my decision on what to do next!

Tags:

Category: WILTW

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Sites That Link to this Post

  1. Tag Line my Blog Contest | July 6, 2012
  2. Momma Blogger | July 23, 2012
  1. emily
    Twitter:
    says:

    Great tips! If I ever blot again, I will refer to this!

  2. Elizabeth says:

    Great tips. Honest truth coming…I have always been very confused by your blog title. I never knew if it was that real life travels meaning you travel, or these are the tales of your travels, you get what I mean? I like your logo but I think the title needs more defining (maybe a tag line like you said would help)

    • Susan says:

      Thanks so much for your honesty, this helps me out a ton and I’m finding out your not the only one confused. I think a tag line is a definite must! Thanks so much Elizabeth!

  3. Haley says:

    Great takeaways from the conference. I always thought your blog originally started at a time in your life before kids when you traveled often and blogged about it. Then I thought that once you started a family, you obviously couldn’t travel as much so now the content is more family focused (which is why I follow you!). Never dawned on me that it was about your travels through life–which totally makes sense now :)

    • Susan says:

      Thanks so much for your honesty! Although traveling is a huge part of our life and it was the reason this blog started in the first place as our life changed, (married, baby etc) our blog kind of evolved with us. I think if I were to change the header people might “get it” a little bit more! Hmmm I got some thinkin’ to do, but I really appreciate your input!

  4. Michaela says:

    thank you for sharing your tips!!
    I don´t find it confusing, since you did do a lot of travelling back then, but maybe “real life mum” would be more fitting now?

  5. I think adding a tag line may be helpful and a good short term solution! Want to grab lunch soon and chat?

  6. Susan – BEST CONFERENCE TAKEAWAYS EVER.

    Next year can I sit by you and take pictures of your notes? LOL Seriously.

    Love meeting you and look forward to seeing how your blog grows over the next year!

    By the way, I’m stumbling and pinning this post cause it’s full of GREAT info!

  7. Erin says:

    Maybe you could just drop “travels” from the title of your blog. What you do is write about your life… Real Life. The hard part is getting a new domain name that isn’t already taken… I hope you figure out what you want to do!! :) I struggled with the same thing with my photography. I didn’t want to go with my name, but I couldn’t decide on anything else that didn’t sound cheesy and ultimately as a photographer that’s what I’m selling (myself & the photos I take). Good luck!!!

  8. Unquestionably believe that that you stated. Your favorite reason seemed to be at the net the easiest thing to consider of. I say to you, I certainly get irked while other folks think about concerns that they plainly do not understand about. You controlled to hit the nail upon the top as smartly as defined out the whole thing without having side-effects , other folks could take a signal. Will probably be again to get more. Thank you